Hug&Hold: the new sustainable alternative to plastic shrink wrap

A person carrying a six-pack of water bottles packed with Hug & Hold.

Recyclable 100% paper-based solution

With Hug&Hold, Mondi is the first to manufacture and market a complete concept, providing a strong and stable solution that is made from renewable and fully recyclable materials, suitable for existing paper waste streams throughout Europe.

The team worked with Krones, a global acting specialist in packaging automation technology, to ensure that Hug&Hold can pack bottles in a fully automated process with the latest Krones’ machines. Krones further offers options to upgrade its existing machinery enabling an easy switch to Hug&Hold as a sustainable alternative.

A detailed view of Hug&Hold patent-pending sleeve made of 100% kraft paper.

Secure and safe transportation

The patent-pending sleeve made of 100% kraft paper that wraps around the bottles to hold them securely. Made from Advantage SpringPack Plus, it offers high tensile strength and can withstand enough weight to strap and stabilise the bottles during transportation.

A detailed view of the Hug&Hold corrugated clip.

Easy stacking of bundles

The second element is a corrugated clip which holds the bottles around the neck. An optional integrated handle means a bundle of bottles can be carried and transported easily.

Learn more about the life cycle assessment (LCA) for Hug&Hold