Packaging is the new brand statement according to the sixth annual Mondi Group eCommerce trend report

• 71% of consumers now shop online at least once a month, up from 56% last year

• 90% favour brands using recyclable, right-sized eCommerce packaging

• Only 50% of consumers trust brand’s sustainability claims, underscoring the need for transparency

Mondi, a global leader in sustainable packaging and paper, today announced the results of its sixth annual eCommerce trend report “Sustainability and its impact on packaging and online shopping choices”. This comprehensive study examines trends, attitudes and expectations regarding eCommerce and the impact packaging has on the consumer experience.

The report presents data from around 6,000 consumers across Czechia, France, Germany, Poland, Sweden and Türkiye, collected via an online survey in October and November 2024. The findings offer eCommerce brands valuable insights on meeting consumer needs, including country-specific results from each of the six markets. The survey was conducted by RetailX, who also co-authored the whitepaper.  

This year’s findings confirm that sustainability is no longer just a trend, it’s a business imperative. Consumers are demanding tangible action from retailers to reduce their environmental impact. At Mondi, we are proud to support customers with innovative, sustainable eCommerce packaging and paper solutions that meet consumer expectations and help our partners to build trust, loyalty, and long-term value in the eCommerce space.

• Armand Schoonbrood
• Mondi Group eCommerce COO

Adding to this, RetailX Chief Editor Ian Jindal, commented:

The findings of this year’s survey show that sustainable eCommerce packaging has become more than a preference – it’s now a consumer expectation. Transparency, innovation and credibility in sustainability efforts are vital for retailers to maintain trust, loyalty, and relevance in a rapidly evolving market.

• Ian Jindal
• RetailX Chief Editor

 

Emerging trends and insights

A surge in online shopping: key insights for retailers

• Online shopping frequency soars: 71% of consumers shop online monthly, up from 56% last year.
• Spending remains stable: 1 in 4 consumers spends €120–€290 per month.

Packaging that drives loyalty: what consumers value most

• Protection is key: 95% of consumers prioritise protective packaging.
• Sustainability demand grows: 80% insist on environmentally conscious or recyclable packaging.
• Unboxing matters: 59% say packaging influences repeat purchases; Gen Z (71%) values aesthetics and recyclability.

From promises to proof: why transparency matters

• Sustainability skepticism: only 50% trust online brands' eco claims.
• Sustainable packaging boosts brand perception: 90% favour brands using recyclable, right-sized eCommerce packaging.

The full Mondi Group eCommerce trend report 2025, including detailed insights into consumer behaviour, packaging innovations, and sustainability expectations is available in English. Click on the below link to gain exclusive insights into consumer behaviour and packaging trends shaping the future of eCommerce.