The Power of Premium Packaging with Offset Printing
The initial experience of unpacking a premium product, from the first look to the touch, plays a pivotal role in turning a casual browser into a loyal customer.
When it comes to emotionally impactful packaging, it can be a significant advantage to find a partner who can offer a tailored solution all under one roof. Facilities such as those at Mondi Grünburg offer comprehensive services from concept development to the final product.
The initial experience of unpacking a premium product, from the first look to the touch, plays a pivotal role in turning a casual browser into a loyal customer. With recent insights revealing a striking trend that 60% of shoppers aged 18 to 29 have reported feeling excitement when unveiling a product wrapped in premium packaging, the need for brands to invest in high-quality offset printing that enhances a product’s perceived value is more important than ever.1
From creative spark to spectacular unboxing experiences
As the demand for sustainable and adaptable packaging solutions has grown, so to has Mondi Grünburg’s investment in technology that supports these needs. Contemporary high-speed offset printers deliver 60 dots/cm compared to up to 14 dots/cm with flexo printing, resulting in the highest quality print images and brilliant, vivid colours.
When compared to flexo, offset printing has reduced initial setup costs, which makes it far more cost-efficient for those projects that involve frequent design changes. Whether launching a new product or refreshing packaging for an existing line, the exquisite details, vibrant hues and refined textures brought to life with offset printing ensure brands command attention in a highly competitive environment.
As premium private labels gain prominence and unboxing experiences, captivate audiences on social media, emotionally resonant packaging for brands has never been more strategically important. Advanced offset printing technology, integrated with corrugated board packaging capabilities, can be particularly suitable for brands looking to make a strong impression.2
This level of integrated printing and packaging is one-of-a-kind in Europe and beyond. It is important to offer an all-in-one solution that eliminates the need for customers to depend on multiple vendors in different locations.
Stefan Kaltenberger, Head of Product Development at Mondi Grünburg.
- 2. Dotcom Distribution. (2022) Post-Pandemic E-Commerce Consumer Expections. Retrieved from: https://dotcomdist.com/wp-content/uploads/2022/11/2022-Dotcom-E-Commerce-Survey.pdf
- View the original article published in May 2024 in Austrian publication Regal: https://regal.at/news/2024/05/mondi
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