VPF uses Mondi's world-first sustainable release liners for their labels
- Mondi has announced the first commercial application of its paper-based EverLiner M R, partnering with German adhesive label company VPF
- Close collaboration led to the launch of the world’s first range of label laminates created from recycled paper
- EverLiner M R is being used for VPF’s laminate, significantly reducing the CO 2 e footprint compared to standard liners
Leading global packaging and paper group Mondi has partnered with German manufacturer VPF, an expert in self-adhesive materials and coatings, to create the world’s first sustainable release liner range made from recycled paper.
VPF committed to make their labels more sustainable by producing them from recycled materials. In a next step, they wanted their release liners to also be made of recycled materials and collaborated with Mondi to make this possible. Mondi used their customer-centric EcoSolutions approach to support VPF’s sustainability commitment, and with Mondi’s EverLiner M R, all the components of VPF’s label laminates are now made from recycled materials.
Mondi’s EverLiner M R was launched in February and is the first machine-glazed release liner with 70% recycled content on the market. As well as using less fresh fibres, it is available with FSC ™ or PEFC-certified paper and significantly reduces the CO 2 e footprint compared to standard liners. This means EverLiner M R is a more responsible release liner solution for labels, tapes, envelopes, and industrial applications.
Working closely together to test and trial VPF’s transition to EverLiner M R, enabled the new solutions to be rolled out on existing production machinery.
The functionality and performance of Mondi’s EverLiner with our adhesive labels range is comparable with a conventional liner, and the product helps us achieve our sustainability goals. This is just one step in our eco-journey, and we are committed to creating products that work better for our planet. By partnering with Mondi we can now be confident that our whole offering is the most responsible one available for our wide range of customers.
Vincenzo Pierro, Business Development Manager Labels, Mondi adds, “As a development partner of VPF, we worked closely with the team from the outset, offering a sustainable release liner alternative with no need to change the silicone system, and creating products that are effective, yet reduce the environmental impact. By using our EcoSolutions approach, we were able to ensure a smooth transition and a successful product launch for a more sustainable solution and are proud to be launching this world first in labels.”
Contact
Judith Wronn
Senior Communication Manager, Mondi Flexible Packaging & Engineered Materials
Tel: +49 151 17714692
Email: Judith.Wronn@mondigroup.com
VPF
Kai Klimek, Head of Sales
VPF-Veredelungsgesellschaft mbH für Papiere und Folien & Co. KG
Harkortstrasse 14-16, 45549 Sprockhövel, Germany
Tel +49 2339 1205 40
E-Mail: kai.klimek@vpf.de
About Mondi
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative packaging and paper solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the centre of our strategy and intrinsic in the way we do business. We lead the industry with our customer-centric approach, EcoSolutions, where we ask the right questions to find the most sustainable solution. In 2020, Mondi had revenues of €6.66 billion and underlying EBITDA of €1.35 billion.
Mondi has a premium listing on the London Stock Exchange (MNDI), and a secondary listing on the JSE Limited (MNP). Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
About VPF
Since 1967 VPF GmbH & Co. KG has been supporting and moulding the European market for adhesive materials and self-adhesive coatings as an idea generator, partner and problem solver. The company commands extensive know-how, state-of-the-art production machinery and consistently focuses on customer and market requirements, which is why it is able develop innovative solutions for paper and foil applications of every conceivable type – in the uncompromised finest quality.