Celebrating the festive season in style

Smaller eCommerce operations that experience quick growth need to overcome operational limitations and logistic challenges. To reduce costs and to handle increasing orders with the same staff, Kalea needed an improved and tailored packaging solution suitable for both, offline and online sales channels.

Challenge #3: Create the ultimate brand experience

A product’s overall appearance is just as important as its quality, to build brand awareness and encourage future orders. For Kalea, the Advent Beer Calendars’ seasonal design has to be revamped every year whilst maintaining the recognisable look and feel of the first edition. The need was to merge the brand´s sophisticated artwork with eco-friendly materials, which consumers could easily dispose of for recycling.

Result: A seasonal product on everyone’s wish list

Taking the three challenges on board, we developed a Advent Calendar box made from corrugated board to snugly and securely hold 24 German craft beers.

Unique construction and unpacking

• Mondi delivered structural design adjustments and a highly protective divider system fit to perform with several different craft beer bottle types and sizes.
• The new and tailored solution with a more efficient insert saves time on the assembly and the filling of the packaging. A change of dimensions helped to slim valuable pallet space in delivery to stores and online marketplaces, which reduces transport costs and emissions.
• The overall design is both quick to assemble and easy to take apart at home, with a handle for easy carrying. Its round, perforated cut-outs enable the customer to take the beer straight from the box and into the fridge.
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• Strong and high-quality materials

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• The strong and durable characteristics of the board can withstand humidity and moisture during overseas shipment. 
• The high-quality offset printed corrugated material allows for premium appearance and boosts brand image.