Customer success story Mondi x Zwiesel Glas

For more than a century and a half, Zwiesel Glas has been synonymous with luxury craftsmanship. Based in Bavaria, Germany, they produce premium crystal glassware, using both traditional hand-blown techniques for select ranges and advanced machine production for their broader collection. Each piece reflects a commitment to tradition, innovation and quality.  

When it came to packaging their ‘Handmade’ collection – a top-tier range of hand-crafted, mouth-blown glassware – the challenge was clear: how to create packaging that could mirror the same level of luxury and refinement as the products it protects. For this, Zwiesel Glas turned to Mondi, their trusted packaging partner for several decades. 

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High-quality packaging that protects and impresses 

Zwiesel Glas tasked Mondi with creating packaging that would not only protect their delicate glassware but also elevate the customer’s first impression. The outer layer is made of a special uncoated containerboard paper with 190g fresh fibre with offset printing. As a mark of quality, it features the embossed Zwiesel Glas logo placed against silver foil stripes. This tactile element is vital for the glass manufacturer, ensuring their customers don’t just see the quality in the packaging, but feel it too. Their product experience begins the moment they touch the box, with its velvet-like texture and silky, matte finish. 

Inside, the attention to detail continues. Using flexo printing, the internal layers of the box feature elegant white fonts on coloured paper, adding a sophisticated, personal touch to the experience. It took several iterations to perfect this packaging, with a special focus on finding the right paper and embossing techniques to align with Zwiesel Glas’s premium brand. 

First impressions matter 

For Zwiesel Glas, the unboxing experience is an essential part of showcasing their 'Handmade' range. These mouth-blown, hand-crafted pieces exemplify fine craftsmanship, with delicate, wafer-thin walls, filigree stems and unique shapes.  

Mondi’s custom packaging solution complements this artistry, ensuring that each piece arrives in packaging that reflects the same dedication to quality. The unboxing experience allows customers to immediately sense the luxury and care that has gone into both the glass and its presentation.

As revealed in Mondi’s fifth annual eCommerce trend report, the way a product is packaged and presented plays a significant role in shaping customer loyalty, and for Zwiesel Glas’s 'Handmade' creations, this moment becomes part of the entire experience of owning such refined pieces. 

Owning one of our handmade pieces is about more than just the glass – it's about creating memorable moments. Mondi’s thoughtful packaging makes that first interaction truly special, enhancing the connection customers feel from the moment they unbox our product.

Lisa Müller, Director Brand & Product Management at Zwiesel Glas

Decades of partnership between Mondi and Zwiesel Glas 

Mondi and Zwiesel Glas have enjoyed a close relationship since the 1980s and this partnership continues to thrive. A key part of the successful collaboration is the involvement of a colleague who works across both companies – enabling close coordination between product development and packaging design.

This longstanding partnership was recently honoured with a Wellpappe Austria Award 2024 in the 'Newcomer' category, recognising a custom suitcase design crafted for an upcoming Zwiesel Glas product line. As the needs of Zwiesel Glas evolve, Mondi remains committed to delivering innovative, tailored packaging solutions that embody their shared dedication to quality. 

At Mondi, we understand that packaging is more than just protection—it’s an extension of your brand’s identity. Whether you’re looking for innovative, custom solutions or aiming to elevate your customers’ unboxing experience, we’re here to help. Get in touch with our team to explore how we can craft the perfect packaging for your premium products.